The Middle Eastern tourism market is growing in such importance that Indonesia’s Ministry of Culture and Tourism is going to announce the appointment of a local tourism promotion marketing company. Speaking in the run up to the Arabian Travel Market, Indonesia’s Minister of Culture and Tourism, Mr Jero Wacik said that he had a message of great opportunities for all outbound travel agents and their clients: “Indonesia has it all. It is truly the destination that is the Ultimate in Diversity! Indonesia offers such a variety to our Middle Eastern friends – a magical beach holiday in Bali; enjoying cultural diversity and heritage wonders.” He added, “And as the world’s most populous Muslim country, Indonesia also offers an environment that is very hospitable and welcoming to those of the Islamic faith.” Mr Wacik explained that tourism is the second largest source of foreign exchange for Indonesia, after patrol and gas, and amounts to nine per cent of gross domestic product. Bali is the most popular destination while Jakarta is gaining recognition in the meetings, incentives, conferences and exhibitions (MICE) market.