Tuesday 22nd Jan 2019
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TRADE FAIR TO HELP CORPORATES ON ISLAMIC BRANDING IN THE OFFING

Inside India

Ahmedabad is set to host a first-of-its-kind trade show that seeks to help local and national brands tap into the potential of 18-lakh-strong Muslim consumers through the relatively new concept of “Islamic branding”. “Islamic branding refers to branding and marketing of products and services to Muslim consumers, regardless of whether the business is owned by a Muslim or not. The purpose of this trade fair is to lure potential Muslim buyers to one place where we have a congregation of brands that are keen to address the needs of the largely untapped Muslim markets,” says Ali Hussain Mohammed, director of Ummat, a city-based socio-economic organisation that is organising the five-day fair from 22 May at Sanskar Kendra. Ummat also operates the country’s first dedicated “Islamic branding agency” that offers advice on building a brand that appeals to Muslim consumers. It also has a dedicated portal that helps over 12,000 Muslim businessmen network with each other in the city.



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